Gabrielle “GB” Blackwell: Being Authentic and framework to build/optimize a segment

In today’s episode of the Go To Market Podcast, we have Gabrielle “GB” Blackwell. I cover a capability matrix, use it to build any segment/organization, and move up in the matrix—also, thoughts on remote work and coaching. We also get into GB’s process of finding mentors and advice on careers/life. This was a fun conversation and with tons of value of information.


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Elias Rubel: B2B Marketing expert on what is on the cutting edge of marketing.  

For our episode, we have Elias Rubel, the Founder Partner/CEO of MatterMade. Where they help the most promising venture-backed B2B companies hit their audacious revenue goals faster. Teams at Dropbox, Calm, and Sticky.io have leveraged Matter Made. Clients are back by Sequoia Capital, True Ventures, NEA, Redpoint, and just about every other big name in the valley. Before MatterMade Elias is a 2x founder. In this episode, Elias dives into the cutting edge of marketing, what decision doing marketing, what are companies commonly doing wrong, and how to fix it. This episode is for anyone interested in accelerating their growth. 


Please tell us your favorite part or quote in the comments below.



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Ryan Williams – Co-Founder, Producer, and Executive Coach on questions that lead to optimizing experience.

For the first episode we have Ryan Williams. You can find him on LinkedIn at /jryanwilliams. Ryan is the Co-Founder of Churro Media and producer for a documentary “Outside the Valley” which can be found at outsidethevalley.tv and executive coach at jryan.coach. Where he coaches executives, emerging leaders and veterans transitioning into civil workforce. Before all of this he has seen the journey of 0-100 million 3 times as an advisor and operator.

In this conversation we cover how he started Churro Media and film his documentary. What 3 things come from writing out your sales process, becoming an expert, advice for sales reps, and thoughts on the upcoming year. This show has a little of everything for everyone and I hope you enjoy it.


Let us know what was your favorite quote or lesson from this episode? Please let us know in the comments!



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